NW LOS NARANJOS El Salvador 2023

Sandra Velásquez, a second-generation coffee producer, embodies the essence of dedication and passion in the world of coffee. Following in the footsteps of her father, David Velásquez, Sandra found herself drawn to the realm of coffee from an early age. Initially, she contributed to the family business by assisting her father with essential administrative tasks such as documentation, taxes, and financial matters. However, a profound desire stirred within her to experience the coffee process firsthand, to be present in the fields where the magic happened.

As a child, Sandra witnessed the remarkable transformation of Finca Los Naranjos, from an abandoned farm to a thriving specialty coffee-producing haven. The mesmerizing journey left an indelible mark on her heart and ignited an unyielding passion for coffee cultivation.

To deepen her understanding and broaden her knowledge of coffee, Sandra embarked on a journey of education. She pursued a certification with Optimum Coffee, immersing herself in the study of the entire coffee journey from seed to cup. This newfound expertise empowered her to become intimately involved in the intricate process of coffee production and gave her invaluable insights into developing exceptional coffee through the implementation of controlled fermentations.

With boundless curiosity and an unwavering commitment to excellence, Sandra dedicated three years to a series of daring experiments. Her relentless pursuit of perfection led her to achieve an extraordinary feat—producing Pacamara and Bourbon Natural Fermentations that garnered exceptional acclaim in the Asian and European markets. The harmonious blend of innovation and tradition found in her coffee captivated the hearts and palates of coffee connoisseurs far and wide.

Buoyed by her remarkable success, Sandra resolved to embrace a new challenge—the renowned Cup of Excellence 2023. Undeterred by her status as a first-time participant, she poured her heart and soul into crafting an exceptional entry. The day of reckoning arrived, and to her astonishment, Sandra emerged as a national winner, triumphing over a fierce competition. Her remarkable achievement solidified her place as a true conqueror in the world of specialty coffee.

Sandra Velásquez's captivating journey from the office to the fields, her unwavering commitment to her craft, and her relentless pursuit of excellence have woven a tale of inspiration and triumph. Her deep-rooted connection to the transformative power of coffee and her ability to create extraordinary flavors have elevated her to the ranks of coffee's most cherished ambassadors. As Sandra continues to explore new frontiers and leave her mark on the global coffee stage, her charm and conviction will undoubtedly continue to captivate the hearts and palates of coffee enthusiasts worldwide.

History of the farm:

Finca Los Naranjos, lovingly owned by Sandra's father, David Velásquez, stands as a testament to his visionary spirit. From its humble beginnings, David meticulously designed and crafted the farm, drawing upon the invaluable wisdom he gained as a child, toiling as a coffee picker. It was from him that Sandra inherited the virtues of hard work and an insatiable thirst for knowledge.

With her father's unwavering support and guidance, Sandra embarked on a remarkable journey of her own. As her skills and expertise blossomed, David recognized her ability to produce exceptional coffee, entrusting her to take the helm of the farm while always standing by to lend his experienced hand.

Spanning over 50 majestic acres, Finca Los Naranjos is a captivating coffee plantation nestled at altitudes exceeding 1750 meters, reaching its zenith at the highest point. Here, a rich tapestry of varietals thrives, including the esteemed Geisha, the tantalizing Kenya, the exquisite Pacamara, and the venerable Bourbon. The farm's bountiful harvest not only graces the palates of coffee enthusiasts but also serves as a vital source of livelihood for over 100 families within the surrounding community.

A testament to the farm's inclusive ethos, Finca Los Naranjos offers opportunities to both men and women, with a harmonious balance among its collaborators. Over half of the dedicated team that contributes to the farm's success are women, while the other half comprises equally passionate and committed men. Together, they form a close-knit community, united by their shared love for coffee and their unwavering dedication to cultivating and crafting extraordinary beans.

Finca Los Naranjos stands not just as a thriving coffee plantation but as a beacon of hope and prosperity for all those touched by its presence. It is a place where tradition and innovation coexist harmoniously, where knowledge is shared, and where the magic of coffee weaves its spell, transcending borders and bringing joy to countless lives. Under Sandra's inspired leadership, the farm continues to flourish, radiating its irresistible charm to coffee enthusiasts worldwide.