10 LA SIBERIA-Colombia 2022

Einar’s past and childhood years were marked by co!ee cultivation. His parents and
grandparents taught him to produce co!ee and instilled in him the passion for the product. Einar
has been working in his own co!ee business for more than 20 years now and his expectations
and goals have always been to improve the quality of the co!ee he produces. One day in 2005,
Einar attended to a co!ee workshop with other 26 co!ee growers from the same region. When
the workshop ended, they got together to speak about their challenges and expectations. That
was when they decided to start a cooperative the 26 of them. This with the objective of
strengthening the production and commercialization of co!ee in the region. Since then, Einar’s
main motivation has been to produce specialty co!ee that consumers all over the world can
enjoy.
Starting with the production of specialty co!ee has been a huge change in Einar’s economic life.
The quality of their co!ee has improved more than 100% and that is reflected in the price that
they receive for the product. Everything that Einar does on the farm, every activity and every
process is thinking about how to improve in terms of quality, infrastructure, and as a person.
What makes him most proud of his farm, is that it represents the fruit of his hard work. Every day,
Einar learns something new, and in the short-term, Einar plans to renovate his drying stations and
improve harvest after harvest.