Auction
Cup of Excellence
Mr. Florencio Villatoro began working with his father Eleodoro de Jesús Villatoro (founder of Finca La Esperanza) since the age of fifteen and at the age of 20 he started his farm in 1986.
He started by making his coffee nursery to sell and get some money to be able to plant his first coffee plants in his first field. He worked for 4 years to be able to start producing the first batch of 45 ropes (1.9 hectares).
The name of “El Diamante” is due to the importance the land has for Florencio; he struggled a lot with many years of hard work to be able to obtain the farm. His farm and all he has been able to achieve is a treasure to him. The farm produces the following varieties: Caturra, Bourbon and Maragogype at heights ranging from 1550 to 1850 MASL.