Auction
COE
"History of the farm
The 8 hectares planted with coffee at Sítio São Pedro are embraced and blessed by the magnificent terroir of the Serra da Canastra.
Located in the Central-West of Minas Gerais, the Canastra region has favorable characteristics for coffee growing: excellent altitude, climate, soil, and people (the most important).
In addition to the world famous Canastra cheese, the region also stands out for the excellence of the coffee beans grown there.
More than just high quality standards, Serra da Canastra maintains the tradition of family producers and tells the story of producers who deserve recognition, such as Pedro Brás, 31.
Belonging to the third generation of producers, Pedro grows his dreams in the fields.
The passion for the world of coffee came as a gift for someone born under a coffee tree and had love for the land, mainly for Canastra, in the crib.
Pedro united family teachings with baggage full of learning from the outside world and a certain fascination for innovation, for entrepreneurship and refining coffee cultivation in the region.
Crazy for post-harvest processing, Pedro is one of those who does not think twice about getting out of bed in the middle of the night under a full moon to follow the harvest up close.
Beside a wood burning store of family producers, he created bonds of trust and began a beautiful project. The lives of many people changed – as did the contents of the cup.
These specialty coffees, high-elevation, planted and picked like small treasures, won the bags. Few, limited, contested. And the more special these coffee beans, the more distinct the circles in which they began to be appreciated.
Nowadays, together with his family, there are 134 highly productive hectares hectares and, mainly, the quality of Serra da Canastra, in the cities of Piumhi and Vargem Bonita.
There are 14 hectares at Sítio Armadillo and Sítio São Pedro, with African beds and varieties like Yellow Catuaí, Red Catuaí, Laurina, Geisha, Pacamara, and SL28 are grown.
At Fazenda Campo Alegre there are 120 hectares with a patio, dryers and complete processing infrastructure, with varieties such as Rubi, Catuaí and Mundo Novo.
They seek to become exemplary producers in the region, to display good crop management practices, careful management, respect for the environment and innovative post-harvest techniques.
GEISHA EXOTIC – CANASTRA LOT
This lot has its origin at Sítio São Pedro, where a few seedlings were planted in the classical alluvial soil, with clay franc and deep boulders, at an average elevation of 1340 meters.
This is a limited lot of Geisha, the first harvest. Picking was one hundred percent selective. Perfect cherries were picked and taken immediately to the African beds for drying until reaching the ideal humidity.
The Canastra Geisha coffee exhibits a smooth aroma with intense jasmine notes. In the drink it has delicate, balanced and brilliant acidity, with notes of white wine and berries, mango, papaya and tangerine. The aftertaste is long with distinct clementine notes."
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