São José da Boa Vista - Brazil Naturals 2015 Verified listing

José Augusto Peixoto is a 4th-generation coffee producer in the city of Ibirací, Minas Gerais. His father, Nelson Peixoto, produced coffee his entire life, as did his grandfather and great-grandfather, a tradition for over 150 years. He was born on his father’s coffee farm, adjacent to the current Fazenda São José da Boa Vista. José Augusto remembers planting coffee trees in the yard when he was 5 years old, picking beans and going to the city of Ibirací on a mule to sell his lots with his family. Eventually,

José Augusto went to live in the city, where he went to high school, the he left to study medicine. During the 70s, José Augusto started buying small farms around his family’s farm, creating his own coffee production. And thus he began his over 50-year tradition of coffee production. He started selling his coffees at the local cooperative and followed the ups and downs of the commodity market in Brazil. With the passing of his mother at the end of the 90s and later of his father in 2012, José Augusto inherited plots of land adjacent to his and over the years he built up his farm, today known as São José da Boa Vista.