JARDIM DAS OLIVEIRAS 2017 - Brazil Naturals 2017 Verified listing

Characteristics of the coffee lot

Processing: Pulped Natural

Variety: Catiguá MG II

Average elevation: 1250 masl

Characteristics of the property

Location: Araponga, MG

Region: Matas de Minas

Total area: 43 ha

Area planted with coffee: 25 ha

Highest elevation: 1400 masl

Lowest elevation: 1100 masl

Telephone: +55 31 99836-0810

E-mail: jmoni@oi.com.br

Score: 87.97

History of the farm

The owner is the heiress of a small piece of paradise in a valley created by the Rio do Doce and Rio Paraíba do Sul rivers. Fazenda Jardim das Oliveiras, in Araponga, MG, is part of the Serra doBrigadeira State Park. It is surrounded by lush nature and mountain peaks, at an average elevation of 1250 m. It is in this environment, in Araponga, Matas de Minas, that Jardim das Oliveiras is located. The producer’s involvement with coffee started a long time ago. The daughter of coffee farmers in Araponga, since her birth she has been surrounded by coffee production. She recalls playing on the patio as a young girl, feeling the aroma of the beans. Coffee has always sustained the family and its 12 children. At five years old, she left the farm to study as her father was adamant that his children would all have professions. She studied nutrition at the Federal University of Viçosa and entered the world in search of better professional opportunities. She married João and the couple had two daughters, Sofia and Luisa. Her greatest challenge was when her father passed away and she inherited a “little piece of land.” Simone, her husband, and their two daughters decided to leave work, its stable salary and city life, return to Araponga and bet on high-quality, sustainable coffee production. She is a small farmer, with around 70 thousand coffee trees, and seeks quality starting with the selection of seedlings. Pesticides are not used and extreme care is taken with postharvest management and storage in order for the final product to please the most demanding consumers. At first, the work was very hard, as they had given up comfort to “get their hands dirty.” They did not have much technical knowledge and began to study and participated in workshops and took courses offered by SENAR Minas (National Rural Learning Service), as well as online courses from SEBRAE in management and entrepreneurship and technical guidance from EMATER. Jardim das Oliveiras is certified by Certifica Minas, which guides the farm in organization and process improvements. It participates in a SEBRAE coffee traceability pilot project and the Matas de Minas Council, which increases the visibility and credibility of the region’s coffees on the domestic and international markets. It also participates in a SENAR Minas technical and management assistance program together with 30 other coffee producers. This program helps with technical and administrative management of the farm, as well as with benchmarking. As reward for this effort and dedication, in the past 6 years the farm’s coffees have placed among the best in Brazil in several competitions.

Coffee processing system

Pulped Natural

Concern about quality

The concern for quality begins with the choice

of location for the crops and in the choice of

seedlings that will result in quality. Pesticides are

not used due to concern for the environment,

for water resources and for the health of the

workers and families that live on the property.

Water from the washer is used to irrigate the

crops, production residue is transformed into

organic fertilizer and for nine years springs on

the property have been preserved and recovered

to increase water production. The producer

always seeks new knowledge by participating

in courses, seminars and workshops to improve

the quality and sustainability of the farm.

Certification

Certifica Minas 1075/2015