Tamiru Tadesse is a coffee supplier who has been in the coffee business for the last eight years. He works with about 200 farmers in Delo kebele, Bensa zone of the Sidama region. He collects about 182,000 kilograms of red cherry from an estimated 80 hectares of land owned by the farmers. Tamiru processes anaerobic and natural coffee which is dried on a raised bed with mesh wire. He then sells his coffee on the international market, mostly to China. However, he says, he was interested to have new market destinations and promote the unique flavors of Bensa coffee. “We participated in the Cup of Excellence 2021 to promote the coffee our farmers grow and to establish better market linkage and improve the farmers’ income”.