NW - Phu Chee Deun Coffee - Thailand 2026

Phu Chee Duean Organic Forest-Conservation Coffee Community Enterprise
Por Sub-district, Wiang Kaen District, Chiang Rai Province
In the past, Phu Chi Duean suffered from severe deforestation, turning into bald mountains due to shifting cultivation and monocropping. Because crops like maize require 100% sunlight, vast forest areas were cleared, heavily impacting both highland and lowland communities. To introduce coffee to these deforested slopes, we had to start by restoring the canopy. We promoted agroforestry by encouraging farmers to plant at least 4 to 5 different types of fruit trees in the same plot. Once sufficient shade was established, coffee trees were interplanted.
This agricultural transition began around 1984. Today, the lush green forest has returned, with highland farmers actively planting trees and uniting to protect the land against further deforestation. Phu Chi Duean coffee is a 100% organic Arabica variety, cultivated at altitudes of 1,200 to 1,600 meters above sea level across the peaks of Phu Chee Duean and Phu Chee Dao. Grown through methods that harmonize with nature and the community, this forest-conservation coffee serves as a vital tool to secure a stable grassroots economy. It directly reduces deforestation, expands green areas, and mitigates seasonal smog, chemical hazards, monoculture issues, and socio-economic challenges like drug trade and crime.
We meticulously selected authentic Typica and Mandheling varieties from abroad to cultivate within the pristine forests of Phu Chee Duean, Chiang Rai. Grown at altitudes between 1,300 and 1,600 meters above sea level, our coffee thrives under perfect microclimates and natural conditions, capturing the true essence of a sustainable environment.