1 - El Rubí - Honduras 2025 (Parainema Variety)

My name is Jeniffer Madrid and I am the owner of Finca El Rubí, located in the village of El Coquillal, San Luis Planes, Santa Bárbara, at an altitude of 1,400 m asl.
On our farm, we grow the Parainema variety and focus on a carefully controlled
harvesting process. We select only the fruits at their peak ripeness, aiming to maximize
the unique attributes each coffee bean offers.
For me, coffee represents much more than just a crop: it symbolizes family unity, love for our roots and the culture of my community. Since I was a little kid I have been surrounded by the coffee process, observing the work of my family of which I’m part of the 4th
generation. It was not until 2019 when I decided to embark on my own path in the world
of coffee, thanks to the unconditional support of my grandfather, who inherited me the
land where the farm is planted today.
One of the biggest challenges was taking on the administration of the farm while being a young woman and still a university student. It wasn’t easy, but with the help of God, the support of my family and the commitment of the team that worked on the farm while I was studying, I managed to finish my degree and later dedicate myself fully to the harvest and production of coffee.

My family and I have participated on several occasions in Cup of Excellence program,
obtaining important recognitions including 1st, 4th, 6th and 7th place, the latter achieved
by me in 2021. This platform has been key to our growth in the sector, allowing us to
position our specialty coffees in the international market.